PR Strategies Using Influencers in 2025
PR strategy utilizing influencers in 2025.
In recent years, utilizing influencers for PR has become an indispensable element in companies’ marketing strategies. Especially by 2025, it is predicted that the influence of influencers will further strengthen due to the advancement of AI and changes in SNS trends. This article will explain the strategies and success points of influencer marketing considering the latest trends of 2025.
- The latest trends in influencer marketing for 2025.
It is predicted that influencer marketing will evolve as follows in 2025.
(1) The rise of AI influencers
With the advancement of AI technology, virtual influencers are garnering more and more attention. A significant advantage is that they can operate 24/7 compared to human influencers, and they can consistently deliver brand messages.
(2) Increasing importance of micro and nano influencers.
Micro and nano influencers, with a follower count ranging from thousands to tens of thousands, have a higher engagement rate, leading companies to actively utilize these influencers. In particular, there is a growing demand for influencers who have influence in specific industries or communities.
(3) Utilization of short videos and live broadcasts.
The popularity of TikTok, YouTube Shorts, and Instagram Reels will continue, and PR utilizing short videos by influencers will become mainstream. Also, real-time two-way communication through live streaming will be key in corporate promotional activities.
(4) Value sustainability and social responsibility.
Due to the increasing environmental awareness of consumers, eco-friendly brands and socially responsible companies are gaining support. Influencers are also promoting sustainable lifestyles, and this factor is becoming a requirement in their collaborations with companies.
(5) Metaverse and Influencer Marketing
Marketing within the metaverse (virtual space) will evolve, and the promotion of virtual events and digital products will become more active. Influencers will be active on the metaverse, leading to new forms of collaboration with brands.
- Success factors of PR using influencers.
(1) Selection of influencers that fit the purpose
It’s important to select influencers that align with the company’s brand image and promotional objectives. It’s not just about having a large follower count, but also checking if they align with the target demographic.
(2) Sincere and Natural Collaboration
Posts with excessive advertising tend to be shunned by consumers. Therefore, it’s important for influencers to adopt PR strategies that allow them to naturally introduce products and cultivate trust.
(3) Building long-term partnerships.
It’s not about a one-off PR campaign, but by building a long-term relationship with influencers, you can increase loyalty to the brand and exert sustained influence.
(4) Utilization of Data Analysis and the PDCA Cycle
It is necessary to analyze the insight data and engagement rate of SNS, and continuously improve effective measures. Let’s find the optimal PR method while conducting AB testing.
(5) Collaboration with UGC (User Generated Content)
By leveraging UGC (User-Generated Content), where general users share product reviews and experiences sparked by influencer posts, broader dissemination effects can be expected.
- An action plan that companies should undertake.
Step 1: Influencer Research and Selection
List influencers who influence the company’s target audience, and analyze their past posts and engagement rates.
Step 2: Formulating a Collaboration Strategy
It’s not just simple promotion, but devising a promotional strategy that utilizes storytelling, and deciding on which platform to broadcast it on.
Step 3: Content Creation and Delivery
While collaborating with influencers, we will create original content and post it in a timely manner. Especially, by utilizing short videos and live broadcasts, it becomes easier to attract the interest of the viewers.
Step 4: Effect Measurement and Improvement
Utilize SNS analysis tools to check the reach, engagement rate, and conversion rate of posts, and utilize this information for the next campaign.
- Summary
It is predicted that influencer PR in 2025 will be influenced by many trends, such as the advancement of AI, the expansion of short videos, and a focus on sustainability. Companies will need to adapt to these changes, select influencers that align with their target audience, and pursue sincere collaborations to succeed.
Let’s aim to improve brand recognition and increase sales by effectively collaborating with influencers.
